e-commerce, online grocery, online marketplace
Hong Kong Television Network Limited (HKEX: 1137) is a Hong Kong-based technology company primarily known for its e-commerce platform and TV program productions. HKTV currently provides an over-the-top shopping platform and social commerce platform under the branch HKTVmall.
HKTVmall started as an online grocer who used to only adopt first-party selling and maintained their own delivery fleet for their online orders. The company minimized offline presence as to optimize costs on pricey rents in Hong Kong.
Engineers who now constitute Shoalter Technology started to build on an automated warehouse system in 2018 and it was later launched in 2019. The core e-commerce system was also enhanced to add hundreds of new functions and feature to support third-party selling, merchant delivery, omni-channel communication, fleet and delivery tracking apps, to name but just a few.
After function and feature enhancements, HKTVmall turned profit and became the dominant online shopping platform in Hong Kong in just a few years’ time. The success of Shoalter’s end-to-end solution was largely remarked by HKTVmall’s popularity among end-customers and merchants. In 2019, HKTVmall was ranked the Top 1 in Brand Buzz Ranking (YouGov 2020) by a UK-based research agency YouGov. In 2020, HKTVmall is the No.2 Hot Keywords in Hong Kong according to Google’s Year in Search, second to US Election only. (Google Trends)